Vintage Design Elegance: Creating for Wine Decor

An Interview with Terrance Lam

How Graphic Designer Terrance Lam created a stunning decor for a wine label for Enrico Winery.

Terrance Lam: I am a marketing and graphic designer with 30+ years experience. I work for Enrico Winery as their marketing strategist, photographer and designer.

I started this project approximately 18 months ago with the goal of elevating the look of our current sparkling wine product to another level. We had been looking at decorated bottles as an option to avoid having paper labels and to have it etched directly on the bottle. I had explored multiple options on how this project was going going to play out, and in the end I decided I wanted to create a totally digital workflow out of this from start to finish.

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