12 Pricing Models for Apps and Getting Paid for your Work

  1. Free. If we had all the money in the world and could do this just to be philanthropic, that would be great. But we have ambitions beyond Concepts and they require a (paid) team.
  2. Freemium (one-time in-app purchase). Our Pro Pack works this way, and people love this option. No recurring strings attached. You can test things out first and see if you like them. It’s easy to attract people so there’s lots of volume, and it’s by far the most popular option with 95% of worldwide revenues coming through this method. But every day you start over with new customers, and we don’t have the profit margins to compete on advertising with the big guys.
  3. Paid App. Another great option. Traditional. Payment up front. But then you wouldn’t get to try it before you buy it, and we like giving you that flexibility.
  4. Ad Supported. With enough people, and ads in the right places, for the right things… no, never mind. Yuck.
  5. Subscription. For a business, there’s no better place to be. But in your eyes, we’re not ready for it yet.
  6. Marketplace. Handmade goods, bought and sold. As old as time itself. There’s value in helping people solve problems for others, and Concepts is “Designed to Make”. More on this later.
  7. A-la-carte. Different from Marketplace in that it’s based on specific features or capabilities (not content), and available at low cost to anyone that needs it. That’s a big win for people worldwide that can’t afford or don’t need every feature.
  8. Hardware (like a Stylus). Apple is doing a great job at this. Go buy one. :)
  9. Charging for Version Updates (Yearly). There are some business models that — like dinosaurs — eventually go extinct. You just want your software to work, and you want new features more than once a year.
  10. Multiple Apps. We’d love to build more than one, and eventually we will. But spreading our attention across many eggs doesn’t seem like the best way to build this one, deep, professional app.
  11. Donations. There’s a good amount of data out there showing this works for lone developers and large encyclopedias, but not growing teams.
  12. Licensing. Our drawing engine is head and shoulders above anyone else, so theoretically we could license it. Probably for lots of money. But it would require a team to maintain it, and there’s a long, expensive sales cycle that we’re not any good at. Sorry, competitors… ahem, friends.

--

--

Infinite, flexible sketching for your ideas · iPad & iPhone | Windows 10 | Android & Chrome OS

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Concepts App

Concepts App

14.3K Followers

Infinite, flexible sketching for your ideas · iPad & iPhone | Windows 10 | Android & Chrome OS